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The management of the leading online cinema in Ukraine, CIS and Baltic states shared its plans for the current year. The major company’s efforts are aimed at increasing pay content’s popularity, however free video will still remain at least 90%. MEGOGO calls 2015 «The Year of Quality».

According to MEGOGO’s information, the users started systematic purchasing of movies first in mid-2014. The company points out that the market was prepared for paid services since 2013, but due to unfavourable political and then economic situation that boom in users’ habits appeared at threat and slowed down for a while. «In mid-2014 we launched paid services on SmartTV and mobile applications, and from that point the sales started growing and went on growing monthly by 30%», — Ivan Shestakov, MEGOGO Marketing Director, says.

According to Mr. Shestakov, the company had been preparing its MEGOGO TV (online television) product during one year and a half, and at present it became a strategic service. «We’ve been already accustomed to the market players’ scepticism, but went on proving the prospects of that line. TV is a locomotive that hauls all the other mass media. The habit of paying for TV was formed many decades ago. And that locomotive pulls all the paid services along. Around 80% of users just already subscribed to TV channels, started purchasing movies as well. That fact proves once again that there’s no tangible barrier for paying. There exists a barrier to pay for the first time», — Ivan shows his hopeful mood.

MEGOGO assures that the emphasis on paid services is far from meaning that users accustomed to watch everything free will be deprived of such an option. The free library will not disappear anyway; moreover it will go on widening. Now the library of video service has been developing in several ways — simultaneously with pay content list widening, there are added free (promotional) movies and serials. 90% of movies still remain free for users, but the number of new cinema comings will significantly increase in 2015 — these are the company’s plans.

At the same time the MEGOGO management declares the continuos expansion on the online advertising market. «We’ve achieved certain rates to be proud of. But this is on the traditional online advertising market. Now it’s time to level up the market. The West has been offering more efficient advertising formats for a long time. The formats present on the Ukrainian market are the legacy of transitional phase form “taking hatchet to break eggs” to a targeted customized communications», — MEGOGO Marketing Director clarifies.

The video service already announces the launch of testing new advertising formats, accompanied by toughening quality requirements for internet traffic engaged.

That new advertising approach inherits the occidental experience and offers advertisers more tools for interacting with the brands’ target audience. «Thus, the traditional video advertising receives interactive tools for intercommunicating audience, estimating demand for products, simultaneously with assimilating advertising video massages. Those new tools imply more long-term contact with the brand and promoted product, and at the same time reduce a negative effect on moviegoers», — Ivan Shestakov resumes. MEGOGO promises to hold a public presentation of new tools this summer in order to prepare the market for the most active advertising season in autumn.

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