Home Television Channel M2 refuses foreign music in favor of the Ukrainian one

Channel M2 refuses foreign music in favor of the Ukrainian one

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On May 1 all foreign music videos will disappear from the playlists of Ukrainian music Channel M2. The content will be represented only by videos made by efforts of Ukrainian musicians like artists, songwriters and producers operating in the Ukrainian market.

“Our company has always paid significant attention to Ukrainian popular music. Its development has been our main goal, and today we make our next step forward. As it happened many times before, under economic difficulties Ukrainian music gets a huge boost, and the things happening now evidence a new stage of development. Every week and almost every day we review new music videos, and I can say that today there appears a new generation of musicians with bright ideas and a high talents. So it was in the early and mid-1990s, so it was in the early 2000s, and so it is now”, as Valentin Koval, CEO of TV Channels M1 and M2 affirms.
“Cooperating with the Ukrainian musicians, supporting the development of Ukrainian show business is quite a lifework for us”, says Nikolay Bagraev, Manager shareholder of Teleodin Company, producer of TV channels M1 and M2, known to many people as the founder of the Tavria Games festival and the Black Sea Games charity children’s festival. Starting from festivals in Kakhovka, where the Ukrainian artists presented their new concert programs and albums, and TV versions of which were watched by millions of Ukrainians, through the creation of potential and popular music channels and radio stations, we finally came to the TV channel broadcasting only Ukrainian music. This is a natural development that meets time requirements and brings hope to many musicians, both famous and beginners.
CHANNEL’S RESTART WILL BE ACCOMPANIED BY THE OUTDOOR ADVERTISING CAMPAIGN, AND WILL BE SUPPORTED BY M2’S PARTNERS LIKE TV CHANNELS OF STARLIGHTMEDIA GROUP AND RADIO STATIONS OF TAVR MEDIA GROUP

“I feel that this format may succeed”, as Valentin Koval adds, “and we will put the most our efforts and skills in order to move the Ukrainian Channel M2 to the top of satellite and cable music channels. We feel positive attitude of musicians towards our idea and look forward to their support. We will win together!”
We shall recall that the TV channel M2 was established in June 2007. The channel broadcasts from the Amos-2 satellite (position 4°W) and in many cable networks of Ukraine. In April 2015, the channel renewed its License for broadcasting in multichannel digital network.

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