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A new terrestrial sports channel will start operating in Russia in September

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For September, 1 it is scheduled the start of broadcasting of a new terrestrial channel dedicated to sports.
The new channel with a still working name Sport will apply it its operation the equipment of the channel Sport Plus and ANCO Sportivnoe Veschanie (Sports Broadcasting). The signal will be spread all over Russia not only in analog networks, but also in the digital ones, previously owned by Russia 2.
As Dmitry Chernyshenko, the Media Holding Company’s Chairman, informs, the new channel will be funded by Gazprom-Media. There will be also invested funds allocated to the International Olympic Committee.
The programs and broadcasts of the channel Sport will be designed mainly for youth and family audiences. The airtime will be filled with broadcasts of sports events, as well as reviews of games and events, educational TV programs about the variety of sports, equipment, fan clubs, etc.
Chernyshenko also informed that Gazprom-Media was likely to become the only buyer of the TV rights to online broadcasts of various sports events for all channels of Russia. According to him, these are disputes on potential TV broadcasts that make the price higher. This decision will allow arranging the price of content subject to the rating of these events.

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