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Yandex launches a free Internet radio

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Yandex Internet Company informed about the launch of Yandex.Radio service.

The new resource will allow listening to a variety of music for free. Unlike the existing paid service Yandeks.Music, the new one plans to be monetized by means of audio advertising. According to RBC, a similar model was already applied in Russia by the service Zvooq, incorporated into Dream Industries, in January of present year.
Lenta.ru edition, referring to Constantine Yartsev, head of Yandex music services, reports that the new resource will apply in its operation the corporate software MatrixNet, which allows drawing lists of recommendations, not only taking into account what a subscriber listened before, but also what other people listen in different situations. Yandeks.Radio’s subscribers have available at their disposal over a hundred radio stations with play-lists, compiled according to different selection criteria. In addition to the traditional division of music compositions by genre, the service offers a selection of mood music and situation music. Thus, the new resource will allow opting for music for running or partying, something sad or romantic.
The new service is available via Internet, and there are also designed Android- and iOS applications. It is assumed that audio advertising would be broadcasted for 30 seconds and 3-4 times per hour.
Yandex Internet Company is one of the largest in the Russian Federation with its highest profits secured by its search service.

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