Home Telecommunication MTS will try to fight for the satellite TV market

MTS will try to fight for the satellite TV market

- Advertisement -

One of the leading Russian telecommunications companies becomes a full player in the satellite TV market.

In his interview to Vedomosti edition Vasil Latsanich, the Vice-President for Marketing, informed that MTS initiated a massive market promotion campaign of satellite TV services under its own brand. In almost all of its 4250 offices and through the dealer network the company sells the equipment for receiving a satellite signal.
MTS believes that this service will be very popular in those small communities where there is no terrestrial television and cable internet. Latsanich is sure that the service by MTS compares favorably with similar offers of its competitors, as it complements the direct satellite TV with the mobile operator’s potential. Thus, for example, thanks to the SIM card a user gains access to the video-on-demand service, he can, if desired, stop a live program or bring it back. The holders of TV set-top boxes will not pay for using mobile services.
The MTS Company has tested the service for the last six months, and in this mode it sold near 1000 units of the required equipment for receiving satellite TV since last December to May of present year. Dmitry Solodovnikov, the Company’s representative, reported that entry of the satellite TV service to the mass market was tried to be bound by the operator to the beginning of the holiday period.
Despite optimistic expectations of the MTS Company’s representatives, counting on millions of customers, the satellite TV market analysts are more reserved in their forecasts. According to Elena Krylova, the TMT Consulting Company’s representative, the company can just rely on 300 – 500 thousand of subscribers as there are too many players in the pay-TV market, conquering a place in the sun in a tough competition. Thus, for the first three months of this year, an increase of subscribers amounted to 8%, compared to the same period of the last year, and 12%, compared to the year before.

- Advertisement -
Previous articleArmenia is not prepared to the digital
Next articleTwo state channels will be regulated by the Ministry of Information of Ukraine