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The National Media Group is eager to buy the Russian Group of Channels Viasat

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It looks like the holding seeks to take a leading position in the Russian pay-TV market.

According to “Sostav.ru” referring to the officials at the Federal Antimonopoly Service of Russia, the media holding “National Media Group” (NMG) will buy out one of the segments of the Swedish media company Modern Times Group (MTG), namely the group of Russian pay-TV channels Viasat.
The brand is represented in the Russian Federation by the TV channels Viasat History, “TV 1000 Russian cinema”, TV 1000, TV Action and others.
According to the edition, the agency received the NMG’s request for acquiring 80% of the company “Synergy” owned by businessman Anatoly Karyakin.
We shall recall that since the beginning of this year the legislative amendments came into force in Russia, prompting foreign companies to hold as many as 20% of any media. Therefore, the MTG with its asset Viasat was forced to put it up for sale. As previously reported by Mediasat, the portfolio of channels was initially wanted to be acquired by Leonard Blavatnik, an American businessman of Russian origin. But the MTG withdrew from the bargain for some reason, and started searching for a new buyer. In October 2015, the Russian share of Viasat was bought by Anatoly Karyakin, the owner of the advertising company Gallery.
Due to the legislative changes, the company Discovery Communications was also forced to change its structure in order to keep on its activities in the Russian Federation. Therefore, the American media company announced its intentions to set up “Media Alliance”, a joint-venture with the NMG to be engaged in distributing the TV group’s pay-per-view channels in Russia. In early October 2015 the deal was closed.
We shall recall that these are channels like ID Xtra, Animal Planet, Discovery Science, Discovery Channel, TLC and DTX.
In the second half of past year, the list was completed by one more player, as it became known about of the Group’s final acquisition of the sports TV channel Eurosport. Furthermore, by acquiring Russian assets of the media company Turner, they were joined by the Cartoon Network, CNN, and Boomerang.

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