There is an ingenious addition to the line of interactive channels MEGOGO. The online cinema has created a channel without news, movies, shows, and other narrative content.
The Classical Harmony HD is a channel for esthetes, art lovers. Its airtime shows pictures of the most famous artists of different ages, who worked in a variety of styles. The emphasis is placed on broadcasting wonderful paintings in detail with relaxing background music.
Ivan Shestakov, Marketing Director at MEGOGO, calls it a unique one, in spite of being a niche channel, due to unusual content submission and considers that its target audience is wide enough, than it seems at first glance.
“Users have got into a habit of turning on TV-sets or computers for making background while going about their business at home or in the office. But it is often news, music videos and even TV serials. And we are eager to offer an alternative, i.e. not something that draws attention and diverts from activities, but on the contrary, makes the process more harmonious and fruitful. Put it simply, the Classical Harmony HD is a great channel both for a tranquil pastime on sofa with a book, and, for example, yoga” – as Ivan Shestakov says.
MEGOGO is the first legal video platform launched in the 15 countries of the former Soviet Union. It has been operating from November 2011. In late 2012 it became available worldwide. The video service’s monthly audience exceeds 40 million unique users, and the resource’s catalog accounts for over 77 thousand videos like feature films, documentaries, cartoons, TV series, TV programs and shows, broadcasts of sports and cultural events, news, music videos.
In late 2014 MEGOGO brought in a new product under the brand MEGOGO TV. This is a new format of online broadcasting of TV channels available in a single service for a single fee on any devices from the web and mobile ones to SMART TV. Today, the MEGOGO TV service offers available over 130 national and international TV channels.
MEGOGO is actively engaged in social initiatives, acting as a partner and patron of various film, media, Internet, cultural and social events, and takes care of people with hearing impairment within the project “Watch as heard”. For example, the video service set up its own sign language studio and opened a special section on its website with thousands of movies for children with hearing impairment.
