Home Business NEM 2016’s first day starts with a bang

NEM 2016’s first day starts with a bang

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The 4th edition of New Europe Market, where TV industry professionals gather once a year in Dubrovnik, kicked off on Tuesday, June 14, with prestigious discussions where top industry influencers discussed current media scene. Leading professionals from all over the world thrilled visitors with their views on ever growing media scene and their sectors.

After an impressive digital introduction to NEM 2016, the programme officially started. The role of presenter 3rd year in a row was given to Aaron Heslehurst, a longtime BBC World and BBC News Channel television presenter. Witty as always, Heslehurst made few jokes and relaxed the audience for a day full of useful information.

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The role of NEM 2016 keynote speaker was reserved for Christoph Mainusch, Co-CEO of Central European Media Enterprises and Executive Director of Nova Group. In front of the full auditorium, Mainusch gave worthy advices about how television can adjust to new things and follow digital trends. Increase in relevance of linear television Mainusch sees in digitalisation, which accelerated the development.

„On the example of the Czech Republic, we can see that the relevance of television for advertisers was 54% higher in 2015 comparing to 2004. Although internet also had growth of paid advertisement, on numbers we can see that increase of channel numbers are much stronger. Television will not go the same way as music market – music market transfered from physical to electronical distribution. Television was always electronical and it will stay that way if we offer what the consumers want“, said Mainusch.

Sports Channels – Is the Playing Field Overcrowded? was the discussion focused on importance of sports content and its price. This panel gathered media and marketing professionals in one place: Sascha Kojic, vice president of Sports CEEMEA on Discovery Networks, Richard John Brešković as director of marketing for Hrvatski telekom, Dobromira Boyadjieva as strategy consultant for Arthur D. Little and Scott Roxborough from The Hollywood Reporter as panel’s moderator. Sport programming is a big player in the television industry, said Brešković, adding that sport was always attractive and is the most payed for item on pay-per-view and streaming services. The competition is strong, but Sascha Kojic strongly emphasized that the field is not overcrowded. Boyadjieva argued that sport is worth all that money, because it gives leverage and good numbers for houses to brag about and repeated the good old saying that “content is the king”, which means that content attracts consumers, and platform on which they will watch the content is long before decided by the viewers.

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Eutelsat, NEM’s diamond sponsor for the 4th year in a row held a presentation about their services and connection with TV industry. The emphasies was on their new app that is available for purchase worldwide. Apostolos Triantafyllou, Senior Vice-President of Sales for DACH, CE Europe, Israel, Caucasus and Central Asia described the need for this kind of app, focusing on consumers need for personalised television. Eutelsat saw the opportunity in high demand for connectible and portable media devices. The project and the invention is called Canaletto, which distributes the content via satellite, and not operators. Whether you are at home or in public spaces, second screen content with this is ensured.

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„Our service now enables for you to control your smart home via satellite. Interactive TV, social networking, DVB TV reception, DRM enabled IPTV, multiscreen, home automation, machine 2 machine… Several possibilities in one tap on the screen.“, said Triantafyllou.

Boris Pogačnik, vice president of business operations at Infobip, held a presentation and revealed some secrets about collecting audience preferences, as well as functioning of SMS messages with promotive material. Infobip is one of the leading technology providers that stand between internet and telecoms. Started in Croatia, now they are covering 190 countries, have 40+ offices worldwide and support over 200.000 platform accounts.

After interesting presentations about the services in the industry, the visitors had time to hand around the Market, the room full of business opportunities where they managed to get to know each other and exchange their experiences. The last panel was dedicated to media buying agencies on the panel Quo Vaditis, Media Buying Agencies?. The moderator for the panel was Branka Bajt, media and digital services director for Hrvatski Telekom. Her guests were Boštjan Kušnjerek, marketing manager for AGB Nielsen Slovenia and Božidar Abramović, advisor to the board at Omnicom Media Group. They agreed that data is always different, complementary. For the time being, dreams of secure data are still science fiction and they aren’t working the way industry would want them too. Agencies have to deliver one simple solutions by themselves. Digital advertising can be profitable, but as an agency it is hard to be in between. Looks like „buy-sell“ relationship, not consulting, agreed panel guests.

NEM 2016’s first day was marked by the global premiere of the series The Paper. After the amazing episode only NEM 2016 attendees got to watch exclusively, the director Dalibor Matanić, the producers Nebojša Taraba and Miodrag Sila, and their star actress Tihana Lazović talked about the realistic approach to an always interesting and controversial theme, a newroom.

NEM 2016’s first day was closed with the spectacular Viasat World party, where the London Essentials stole the show and kept everybody on their feet until the early hours of the morning.

NEM_prvi_dan_5Here you can read about the NEM’s second and third days.

 

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