An agreement on cooperation between ivi.ru and NTV-Plus has already been achieved.
Advanced Russian satellite operator continues to delight the audience with their innovations. A hybrid set-top box to use the new services will be presented in November. Thus, the simultaneous connection of this set-top box to the antenna and to the Internet allows the user to discover a number of new features such as pause, rewind, video on-demand. Also, postponing watching the live video will be available.
NTV-Plus and ivi partnership will open for the subscribers the whole archive of films, series and cartoons in the amount of more than 10 million items.
Cooperation scheme of the largest online movie theater and the first Russian satellite operator – revenue share – will be based on the active films archive expanding by the integration of the libraries of other rights owners. In particular, Gazprom-Media holding will be one of these owners.
“At first, we want to form the most complete offer of a high-quality content, and, at second, to give a subscriber the opportunity to create his own individual media profile. The task is to allow the viewer once connected to NTV-PLUS services to find everything he needs and stay with us” – said Mikhail Demin, the General Director of NTV-PLUS.
“We are pleased to announce the beginning of cooperation with NTV-PLUS. The solution that we have developed together with the operator must provide an additional competitive advantage of this set-top box: access to the largest VOD catalog in Russia and the opportunity to present services in additional environments. The co-integration process will take not more than a month” – said Alexander Makarov, the Deputy General Director for International Development and agent distribution of ivi.
