The new service is already available on the operator’s site in a test mode. The full launch is scheduled in November 2016.
At first, the new service will use the content of its partners such as Look1 and TVIgle. Currently this online movie theater is content aggregator, but Tricolor TV has already started negotiating with rights owners to acquire the rights for series products.
Content will be provided for the service subscribers by advertising model, but active operator’s subscribers the will be able to enjoy movies absolutely free.
As it became known from TMT Consulting company’s reports, the market of legal video services has already outgrown figures of 2014 by over 50 % during last two years and reached the amount of RUR 4.5 billion. The company’s representatives said that they suggest successful market growth up to RUR 9.6 billion by 2020.