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Ukrainian households are only 18.5 % of all pay-TV subscribers.
As it became known, only one-fifth of the existing 16.4 million households use pay-TV services. This was reported by RBK.
This percentage is lower than during the crisis of 2008 when only 19.5 % of Ukrainian families were using these services. The demand for pay-TV services has grown up to 2013, and having reached the level of 22.6 % it began to decrease again.
The situation is similar to Moldova, where only 16.4 % of households pay for TV today.
In Georgia, for example, everything is completely different – the use of pay-TV by households has increased more than twice – from 22.5 % to 48.9 %.
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