The international video service DIVAN.TV in cooperation with the Ukrainian Film Institute will inaugurate an on-line cinema of modern Ukrainian films in early 2017. This is said in the statement posted on the Ukrainian Film Institute’s website.
The access to watch the best Ukrainian films will be granted to more than 1.7 million registered users of the DIVAN.TV service worldwide. Pay-per-view will not be charged, as the statement remarks.
“The online cinema will comprise over 100 films and will be gradually completed. For DIVAN.TV, this is a socially important project to support and promote Ukrainian cinematography. About a third of modern domestic films have never been watched by mass audience”, as commented on by Arkadiy Kanyuka, Executive Director at Divan.TV.
The project goal is to provide Ukrainian and foreign viewers with an opportunity to get acquainted with modern Ukrainian films in one place and one service at any convenient time. Fore the time being, there is no single resource on the Internet with an option of legal viewing the majority of Ukrainian films.
“The key point is that the Ukrainian filmmakers will get a legal platform to distribute and promote their films online in Ukraine and abroad, covering a potential audience of 1.7 million people surely to grow up in the future. It will be also an excellent tool for studying its audience, its preferences, as well as for direct communication. All this will allow realizing how to make next film projects more exciting and competitive with foreign films”, as stated by Denis Maslikov, Executive Director at Ukrainian Film Institute.
Let us recall that this week DIVAN.TV presented an updated app for iOS-based devices.
