The Company “Kantar TNS Ukraine” won the tender held by the cross-industry association “Radio Committee” to conduct a radio listening research in Ukraine in 2017, as the Independent Association of Broadcasters reports.
The annual contract is already concluded.
That new research will start on 30 January, 2017. The Chairman of the “Radio” Committee” Ekaterina Myasnikova states that the company Kantar TNS offers the best radio research variant. The main principle for choosing a new contractor was the ability to perform technical specifications to a maximum quality, as well as the project availability for all market players.
“In 2016, there increased the number of research users. Several regional stations became project participants. We are looking forward to remaining in a trend for increasing radio research participants in 2017. All tenderers showed a high professional level. Personally, I would like to see more innovation in the tender, but I think that the capabilities of the submitted bids are likely associated with rather severe technical specifications”, as Mrs. Myasnikova stated.
“The contract 2016 provided for tendering, so that we had been guided by previous arrangements. We wanted to get the highest quality at the most favorable price. Obviously, it was the bid of Kantar TNS that met those criteria”, as the CEO of the “TAVR Media” Ihor Chernyshov said.
The decision of the “Radio Committee” was facilitated by the availability of relevant experience, successful projects, human resources, training and experience of supervisors and interviewers, the requested level and volume of customer service and the project implementation team.
The software also had a very important impact.
“Of course, an important aspect was the cost of the research. Choosing between two large research companies, we decided upon the Kantar TNS, which offered a better price without losing quality”, as the UMH Marketing Director Yulia Reznichenko explained.
Kirill Yezhov, Director of the Operations Department at the research company, stated that the tender winner was very grateful to the “Radio Committee” for the productive work in the past year and continued cooperation.
“In 2017, the “Kantar TNS Ukraine” plans to carry out its radio audience research, applying the same methodology to ensure data continuity and at the same high level. The research subject remains all radio listening, including the online one. The “Kantar TNS Ukraine” is hopeful that the research data would promote further development of the radio industry in our country”, as he remarked.
The radio measurement will be held, applying the DAR technology (Day After Recall) and the CATI computerized system of telephone surveys. The studies will be conducted in cities with a population exceeding 50 thousand, aged 12-65, all over Ukraine, except for the Crimean Peninsula and areas of combat operations in the East of Ukraine.
