International media consultancy K7 Media (UK) has been appointed as Knowledge Partner for KYIV MEDIA WEEK for the third time.
K7 Media representative David Ciaramella will address the audience of the annual conference & screening FORMAT SHOW (September 18) with a special a presentation “A Familiar Future: The Reboot Renaissance”
In the absence of a surefire ‘Next Big Thing’, and with audiences fragmenting across multiple platforms, it’s no surprise to see companies reviving big brand IP with built-in recognition. During his speech the British media analyst will tell how the old shows be brought up to date and relevant with the right changes to the host, contestants and look, but with the same tried and tested mechanic. David will also show the best examples of revivals and reboots around the globe, offering his insight into why audiences are eager for evergreen entertainment. He will particularly focus on how classic formats are being brought to new audiences on digital platforms such as Snapchat, Netflix and Facebook.
“We are grateful to K7 Media for long-term and fruitful cooperation and looking forward to David’s new presentation at FORMAT SHOW”, – comments Victoria Yarmoshchuk, CEO of Media Resources Management.
“It is always a delight to speak to attendees at KYIV MEDIA WEEK. With so many formats being updated for today’s audiences it will be great to share our insight into how classic IP is being brought back to life across TV and digital platforms.” – adds David Ciaramella, communications manager at K7 Media.
K7 Media spots global trends to help broadcasters, prodcos, distributors and advertisers find content that creates the most engaging experiences for audiences. The company provides intelligence on the latest content trends around the world, delivered through a multi-lingual in-house team and international network of stringers.
For more information about K7 Media services please contact Phil Birchenall via email firstname.lastname@example.org.
International conference and screening FORMAT SHOW 2017 starts at 11:30 on September 18 in the Ballroom conference hall of Hyatt Regency Kyiv hotel in the course of international media forum KYIV MEDIA WEEK 2017.
The complete program of FORMAT SHOW 2017 will be announced soon on the official page of the conference.
Please note that until June 30 a special Early bird rate is available for FORMAT SHOW and other conferences in the course of KMW 2017.