The eighth annual “Television as Business” 2017 conference is going to be conducted on September 21 within the frames of international media forum KYIV MEDIA WEEK
The conference will be traditionally opened by the Mediaders’ Summit with the participation of the leaders of the largest media groups and channels of Ukraine: Alexander Bogutsky (ICTV), Anna Bezlyudnaya (Inter Media Group), Alexander Tkachenko (1 + 1 Media), Evgen Lyashchenko (Media Group Ukraine), Sergei Sozanovsky (FILM. UA Group), Vlad Riashin (Star Media). The medialiders will share the positive dynamics of the production of their own content and its success on the world market, talk about the most pressing issues of the industry and the ways of their solution, share expert opinion on topical state, industrial and social initiatives in the media sphere. The issues of combating piracy, financial management, improving the availability of broadcasting and strengthening information security will also be touched upon.
The second section of the conference will be devoted to the pressing problems, successes and tendencies of the advertising market. Panel discussion: “The activity of the Ukrainian advertising market, trends and forecasts” this year will be held in an updated format, gathering expert opinions of the leaders of the largest sales houses and advertising agencies under the moderation of the General Director of Publicis Groupe Ukraine, Oleg Popenko. Also within the framework of the section there will be three reports from the first lips of the top managers of advertising agencies:
Svetlana Kalinina, Managing Partner of Kwendi Media Audit and Andrey Taranov Partner of Kwendi in its report “TV audience vs Digital audience or just people” will talk about the dynamics of TV and online content consumption against the background of demographic changes in Ukraine, and also how It is possible to compare the combined effect of TV + online video on target groups.
Pavel Tayanovsky, Strategy and Innovation Director, Carat Ukraine, will tell how to “get our TV out of the post-Soviet zombie forest and live happily ever after”, using TV’s capabilities to form positive assessments, healthy desires and productive behavior of the population.
Mila Krutchenko, Chief Digital Officer Havas Media Ukraine and Alina Rul, Chief Digital Buyer Havas Media Ukraine in its report will find out whether competitors are TV and the Internet or fruitful partners. In particular, the following theses will be considered:
• TV audience grows up, and young people prefer the Internet. Key differences in media consumption and different requests for content
• TV and Internet – complementary media. Bimedicine planning will use the strengths and compensate the weak
• Increases cross-media consumption, the attention of viewers switches to a smartphone. How to stop resisting and use this to enhance the effect of TV activities
Within the framework of the third section, based on real cases, the success stories of comedy TV projects and news services will be examined, and the main challenges and problems that arise in their path are described in detail. A separate discussion will be devoted to the development of relations between media groups and the PayTV market. Share their experience in the framework of the 3 sections: Alexei Mustafin, Media Group Ukraine, Vladimir Pavluk, STB, Oksana Sokolova ICTV, Sergei Popov, 1 + 1 Media, Fedor Grechaninov, StarLightMedia, Yaroslav Pacholchuk, “1 + 1 Media”, Denis Vasyanovich, “Torsat”, Alexey Gladushevsky, “New Channel”, Ivan Bukreev, “NLO TV”, Elena Vasilieva, “1 + 1 Media”, Alexey Blanar, Disel Studio.
Also within the framework of the final section of the conference, with the participation of the representatives of the UTA Expert Council and the TIC, presentation of detailed plans for the reorganization and modification of the evaluation procedure for the work of the National Television Award “Teletriumf” will take place.
The conference will be held on September 21, 2017 at 10:00–17:00 at BALLROOM conference hall in Hyatt Regency Kyiv hotel (5 Alla Tarasova Str., Kyiv).
The complete program of the conference is available on the official page of the conference.
Register for the conference “Television as Business” 2017 and other events in the course of KMW 2017 here
KYIV MEDIA WEEK 2017 will be held on September 18-22 at the Hyatt Regency Kyiv hotel (5 Alla Tarasova Str.). Detailed program and dates of events are available on the official website of the media forum www.kyivmediaweek.com.
