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UA:PERSHYI Signs Olympic Games Broadcasting Agreement with Eurosport


Discovery Communications and NSTU signed an agreement to broadcast 2018 Winter Olympics and 2020 Summer Olympics.

PJSC “National Public Television and Radio Company of Ukraine” has concluded a sub-license TV rights agreement to broadcast 2018 Winter Olympics and 2020 Summer Olympics in Ukraine with the leading global media company Discovery Communications, the portfolio of which incorporates Eurosport TV channel family. This will allow the public customer to broadcast the Olympic Games almost throughout Ukraine. This was announced to the Mediasat’s reporter by the Discovery Communications’ press office.

The events will be broadcasted in SD and HD-simulcast on the website of the TV channel UA:PERSHYI.

“Signing agreement between Discovery Communications and PJSC “NSTU” is a welcome event for many Ukrainian residents. Eurosport always seeks to share its audience’s passion for sports, and the TV rights assignment to broadcast the Olympics to the public customer will allow Ukrainian fans to watch this bright and exciting world-class sporting event. UA:PERSHYI will show highlights and finals of the main competitions, and those who want to follow every minute of each event, will have access to Eurosport 1, Eurosport 2, and over 4000 hours of broadcasts on Eurosport Player, as says Anna Pak Burdin, VP Country Manager NEE. – The agreement with NTSU is more than just a contract. This is an opportunity to join the international holiday and feel part of the Olympics’ audience of thousands, see the colors of Ukraine and the national team, cheer up athletes and experience incredible emotions. Developing winter sports and broadcasting sporting events provide for bringing up a generation of new champions. The will to win and the ethos of Olympics inspire young people to opt for their sports career in order to represent their nation on the global stage in the future.”

Less than 50 days from now, 2018 Winter Olympics, to be held from 9 to 25 February, start in South Korean Pyeongchang. UA:PERSHYI will show various sporting events with the total running time of as many as 100 hours. A special attention will be paid to the most popular sports in Ukraine and the performance of the national Olympic squad. Moreover, the audience will be able to watch the Olympics events on sports TV channels Eurosport 1 and Eurosport 2.

Let us recall that before, Anna Pak Burdin announced in her interview that Discovery negotiated with Ukrainian terrestrial channels to rebroadcast Olympic Games in Ukraine.