The Co-CEO of Central European Media Enterprises
and Executive Director & CEO of Nova Group is returning to Croatia
Christoph Mainush, the Co-CEO of Central European Media Enterprises and Executive Director & CEO of Nova Group has been announced as the Keynote Speaker during NEM 2016, where he will deliver his speech in June.
Since his arrival to the company a year and a half ago, CME has strenghten it’s leading position in the region:
It was clear that the turnaround will take more than one year. There were a couple of items we focused on: maintain our clear audience leadership in all our territories, improve our advertising revenue results in the Czech Republic by introducing a revised sales policy, better manage our program inventory, apply a high cost discipline, concentrate on our core activities and divest non-core assets, and restructure the company so it’s more lean and efficient.
Mainusch has spent his whole career as a media industry insider, and believes that television has become even more powerful in the digital era:
Increased competition and more channels always constitute a bigger challenge. The digital development, however, has not jeopardized TV consumption. The opposite is the case. TV is stronger than ever. Digitization offers a lot of new opportunities. The challenge was to realize and capitalize on this trend and make content offers available on all platforms. The advertising market has obviously reacted to this change in consumption: we estimate that in our markets the share of TV and online advertising of the total ad spent has increased from 52% in 2006 to 71% in 2015.
Here you can read the full interview with Christoph Mainush.
After a hugely successful third edition, NEM keeps growing and developing, and will provide participants with amazing business opportunities. Once again management and board members of the biggest media companies in the world will gather at the market located in the hotel Dubrovnik Palace, with a goal to promote the CEE region’s potential and opportunities. Managers and board members of the biggest TV companies, operators from the whole region and elite producers, to leading companies for analysis and technology, as well as stars themselves, the whole TV industry is gathering at NEM.
For more information on panels, panelists, sponsorship and networking opportunities, keep following us!
