Television, printed and digital media, all these communication channels are now combined into a common news brand.
February 14, the “Media Group Ukraine” launched a single large-scale news platform “Segodnya” (Today). Due to the synergy and intensive interaction among news broadcasts of the TV channel “Ukraina”, web site Segodnya.ua and the newspaper “Segodnya”, the audience will get a maximum information on a 24/7 basis under a single brand “Segodnya”.
The key objective of the “Segodnya” brand is to meet the mainstream audience’s needs in information, subject to the balance of opinions, reliability, public interest, non-bias and fairness.
At that, the news presenters of “Segodnya” on TV channel “Ukraina” actually go to the air from the new multi-purpose studio.