Television, printed and digital media, all these communication channels are now combined into a common news brand.

February 14, the “Media Group Ukraine” launched a single large-scale news platform “Segodnya” (Today). Due to the synergy and intensive interaction among news broadcasts of the TV channel “Ukraina”, web site and the newspaper “Segodnya”, the audience will get a maximum information on a 24/7 basis under a single brand “Segodnya”.

The key objective of the “Segodnya” brand is to meet the mainstream audience’s needs in information, subject to the balance of opinions, reliability, public interest, non-bias and fairness.

At that, the news presenters of “Segodnya” on TV channel “Ukraina” actually go to the air from the new multi-purpose studio.